How to optimize your website for Baidu SEO

How to optimize your website for Baidu SEO in six steps

9/22/20232 min read

How to optimize your website for Baidu SEO
How to optimize your website for Baidu SEO

How to optimize your website for Baidu SEO

Baidu is the most popular search engine in China, with over 70% of the market share. If you want to reach the Chinese online market, you need to optimize your website for Baidu SEO. However, Baidu SEO is different from Google SEO in many aspects, such as domain, hosting, content, keywords, links, and more. In this blog post, we will share with you some of the best practices for Baidu SEO.

  1. Choose a .cn domain and host your website in China. Baidu prefers websites that have a .cn domain name and are hosted in China or Hong Kong. This can improve your website speed, authority, and relevance for the Chinese market. You also need to apply for an ICP license from the Chinese government to host your website in China. An ICP license is a permit that allows you to operate a website legally in China.

  2. Do keyword research and use keywords strategically. Keywords are the words or phrases that users type into the search bar to find relevant content. You need to use keywords that match your niche and audience in your titles, descriptions, tags, and content. You can use tools like Baidu Keyword Planner or Dragon Metrics to find popular and relevant keywords for your website. You should also use long-tail keywords, which are more specific and less competitive than short-tail keywords.

  3. Create quality and original content. Content is the key to attract and retain your visitors on Baidu. You should create content that is relevant, valuable, and engaging for your target audience. You can use different formats, such as text, images, videos, audio, or live streaming. You should also optimize your content for search and discovery by using catchy titles, eye-catching cover images, text overlays, and branding elements.

  4. Use rich snippets and structured data. Rich snippets are extra information that appear below your title and description on the search results page. They can include product prices, ratings, reviews, ingredients, instructions, and more. Structured data are codes that help Baidu understand what your content is about and display it as rich snippets. You can use markup, oEmbed, or Open Graph tags to add structured data to your website. Rich snippets and structured data can help you stand out from the crowd and attract more clicks.

  5. Build links from authoritative and relevant websites. Links are one of the most important ranking factors for Baidu SEO. They can help you increase your website authority, relevance, and traffic. You should build links from authoritative and relevant websites that have a high domain authority and a .cn domain name. You can use tools like Ahrefs or Moz to check the domain authority of a website. You should also avoid using black-hat techniques such as buying links or spamming links.

  6. Engage with your audience and leverage social media. Engagement is essential for building trust and loyalty with your audience on Baidu. You should interact with your audience regularly and provide them with value and benefits. You can respond to their comments and messages, ask for their feedback, join relevant conversations, encourage user-generated content, or offer incentives and rewards. You should also leverage social media platforms such as WeChat, Weibo, Douyin, or Kuaishou to promote your website and drive more traffic.

These are some of the best practices for Baidu SEO. For more tips and examples, you can check out these resources: